Breaking Barriers: Empowering Young Women to Shape their Future
Thought Leadership piece: Candice Thomas: Retail Marketing Expert & Digital Native
- Highlighting the transformative nature of career transitions and the importance of embracing change and new opportunities.
- The era of lifelong careers in a single domain is fading away, making room for the rise of the perpetual learner.
- Empowering the Next Generation of professional young women to navigate careers.
In a world where career choices are often dictated by conventional norms, Candice Thomas dared to measure success by her own standards. Transitioning from retail marketing and fashion to the dynamic realm of technology, she meticulously analysed the metrics that mattered before embarking on her transformative journey.
According to Techopedia, as of 2023, women occupy 24% of tech roles in Southern Africa—a statistic that Candice, along with many other female leaders, is rapidly expanding upon.
“The idea of switching industry sectors was initially daunting,” Candice reflects. “Yet, it evolved into a transformative journey into the fascinating realm of technology. Alongside my female peers, I see it as a leap into an arena designed for our stories to shine—a platform for innovation from a perspective historically overlooked. It’s inspiring to be among those leading the charge for change.”
The allure of technology lies in its power to disrupt, innovate, and shape the future—a notion that Candice found thrilling and opportune. For those contemplating a career switch, entering the tech sector can be an exhilarating prospect—a bold step in a game-changing direction. This journey is not solely about acquiring technical skills but embracing a growth mindset that thrives on continuous learning, adaptability, and creativity—a mindset applicable to any industry one chooses to venture into.
From software development and data analysis to artificial intelligence and cybersecurity, the tech industry offers a diverse array of opportunities for women with varying backgrounds and skill sets.
Excitingly, the tech industry values problem-solving and critical thinking skills—attributes that many women naturally possess. This fosters an inclusive environment where individuals from varied backgrounds contribute their unique perspectives to drive innovation. The collaborative nature of tech teams cultivates an atmosphere where learning from others is as essential as individual growth.
Embracing the tech sector also means becoming part of a global community at the forefront of shaping the future. Having a say in the world of tomorrow is truly empowering. Fortunately, the tech industry is a melting pot of ideas, cultures, and talents, with professionals collaborating across borders to solve complex world challenges. This global connectivity enriches personal experiences and amplifies the impact of one’s skills on a broader scale.
Ultimately, the era of lifelong careers in a single domain is fading away, making room for the rise of the perpetual learner. In tech, staying relevant is not a challenge; it’s a lifestyle. But it’s not just about the numbers and success stories; it’s about the sheer joy of creating something impactful. Imagine building applications and solutions that connect people across the globe and solve real-world challenges. In tech, your work has the potential to touch lives in ways we couldn’t have imagined before.
Candice reflects on her own journey and offers insights that can make all the difference for young women wanting to make their mark in any industry or in tech:
- Embrace the Learning Curve: Switching careers is like stepping into a foreign land with its own language and customs. Embrace the steep learning curve—it’s transformative. Each new skill acquired becomes a powerful tool, expanding your professional arsenal.
- Highlight Transferable Skills: Marketing professionals possess a treasure trove of skills that seamlessly translate into the tech realm. The ability to understand consumer behaviour, craft compelling narratives, and drive engagement are invaluable assets. Recognising and showcasing these transferable skills is essential in positioning yourself as a unique asset in the technology space. My experience in consumer insights seamlessly transitioned into creating user interfaces that resonate with diverse user demographics.
- Build a Robust Network: The tech industry thrives on collaboration and community. Building a robust network not only opens doors to opportunities but also provides invaluable insights and mentorship. Engaging with industry communities, attending meetups, and participating in online forums can significantly ease the transition by connecting you with like-minded professionals.
In conclusion, the future of technology is bright, and women play a crucial role in shaping it. By embracing opportunities, challenging stereotypes, and supporting one another, young women can contribute to a more inclusive and innovative tech industry. Importantly, this is an opportunity to craft a career that fits your specific dreams. It’s an opportunity to design a life that’s always on trend.
Candice Thomas is a South African Retail Marketing Expert & Digital Native based in Atlanta, Georgia,USA.Candice engages with technology and Managed Service Provider (MSP) clients to identify their marketing requirements and support them setup processes to optimise business operations.
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